A few days ago, news surfaced that Bollywood actor Jackie Shroff has launched a lawsuit to defend his identity and image rights. Following a complaint against the unauthorized use of the actor's name, voice, pictures, and trademarked word "Bhidu," the Delhi High Court granted an injunction to protect the star's rights to publicity and reputation.
A few days later, the seasoned actor expressed gratitude to the court in an
official statement for its decision.
Jackie Shroff issued an official statement a few days earlier protesting the misapplication of the actor's behavioral attributes. He revealed, “I am immensely grateful to the judiciary for passing an order that safeguards my personality rights, including my name, image, likeness, voice, and other unique attributes.”
“For a long time, celebrities had little to no recourse against the misuse of their persona. However, I am heartened by the fact that courts have progressively recognized and protected these rights, as demonstrated in landmark cases involving Mr. Amitabh Bachchan and Mr. Anil Kapoor. These precedents have been very encouraging and motivated me to assert my rights,” Shroff further disclosed.
The Welcome to the Jungle star continued by stressing how important it was to understand the inappropriate and illegal use of his attributes in the age of social media and rapidly evolving technology.
He explained his point, stating, “Celebrities wield significant influence, and such abuse can mislead the public regarding a celebrity's association with certain goods or services. The misuse of celebrity personas not only dilutes our brand equity but also misguides the public at large.”
The seasoned actor applauded the Delhi High Court for acknowledging the need of protecting celebrities' personality rights, given their substantial fan base. “This protection extends to all forms of media, including digital platforms, and specifically prohibits the use of AI, deep fakes, GIFs, AI chatbots, and similar technologies to exploit my persona without my explicit permission,” he told.
Shroff continued by saying that defending his personality rights is essential to preserving the "authenticity" and "respect" that have come to be associated with the work he has done for his entire life. “It also protects my fans from being misled by unscrupulous elements of society. I thank the judiciary for their support in this regard,” the actor told on a ending note.
In terms of career, Jackie Shroff has a strong slate of films that includes Rohit Shetty's Singham Again and Ahmed Khan's Welcome to the Jungle.
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