Ranbir Kapoor has a new endorsement in his portfolio.
The filmi scion is now the face of a desi travel website,
and he’ll feature heavily in the company’s print and TV ads. The tie-up
actually makes complete sense when you think about how many of his films from
Bachna Ae Haseeno to Ae Dil Hai Mushkil have had travel as a key element to
their storylines. RK’s new bosses have faith that the association with the star
will help the brand appeal to all age groups and demographics. Here’s hoping
their gamble pays off!
