Superstar Amitabh Bachchan is associated with numerous noble
causes and one of the newest one is by Indian Government called Darwaza Band
campaign which will spread the message to discourage open defecation.
Bollywood superstar Amitabh Bachchan launched the campaign
from Mumbai on Tuesday to promote the use of toilets. Senior Bachchan is one of
the brand ambassadors of Narendra Modi government’s Swachch Bharat campaign.
Big B looked simple in his all-black outfit. The well-known
star opted for a bandhgala outfit to grace the event. Anushka Sharma is also
part of the campaign and will be seen encouraging women to stand up for this
issue in their villages and assume a leadership role.
Amitabh Bachchan also tweeted to support the campaign.
“India has vowed to end open defecation. Spread the message of cleanliness
through Darwaza Band & support Swachh Bharat..I do!!” Bachchan wrote in one
of the tweets. In another message in Hindi, he said diseases will disappear
once every village becomes open defecation free.
A campaign will be carried out through TV, radio and print
advertisements and also through short video messages that can be shared on
different platforms.
