Big B's 'Incredible India' campaign delays due to 'Panama Papers' hullabaloo!

Veteran superstar Amitabh Bachchan's appointment as the brand ambassador for the 'Incredible India' campaign has been seemingly put on hold after his name surfaced on the 'Panama Papers' hullabaloo.

Though there is no official announcement yet, the alleged scandal seems to have put Amitabh's selection under a cloud.

Previously in the month, a national daily had carried a report alleging that Bachchan among 500 Indians had hid assets in offshore accounts. Following the reportage, Big B issued a statement where he denied having any knowledge about the companies named by the Panama-based law firm.


The appointment of a brand ambassador for the government's prestigious campaign was involved in controversy late last year too after actor Aamir Khan's comments on the “intolerance” debate. Following that Aamir ceased to be the ambassador soon after his comments, while officially the government cited expiry of the actor's contract and were looking for a new face.

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