When the promo of Kaabil was released, it generated
a lot of enthusiasm for Hrithik Roshan admirers. Presently, the father-son duo
Rakesh Roshan and Hrithik are gearing up for the release of the movie &
have chalked out their promotion tactics which will be beginning soon.
Additionally, 2017 is going to start with a big fight
between Kaabil and Shah Rukh Khan's Raees. Rakesh indicated that
he is not affected by SRK's marketing skills, which is hyped to be one of the
best in the industry. He told to a famous tabloid, "Earlier too there
would be multiple releases. During our days, if one film was houseful, the
crowd would rush to another theatre, where tickets were available."
Speaking about their publicity strategies for Kaabil,
Roshan Sr specified, "We will continue with whatever we have been doing
earlier. Hum na zyada promotions karne waale hain, na kam (We
won’t promote too much or too little). Promotional activities alone don’t make
much of a difference. We had already decided and arranged everything in
accordance with our release. We have enough theatres to exhibit our movie. We
only need to work honestly and in a justified manner."
He gave the example of Aamir Khan's forthcoming movie, Dangal,
he told, "After watching the trailer, the storyline needs to unfold, so
that audiences come in with their minds prepared. Look at Dangal’s trailer,
it clearly states what the content is and what the storyline wants to reveal. Viewers
should know everything from the trailer itself."
Kaabil and Raees will clash at the Box Office on January 26,
2017.
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