Stories were widespread that Shah Rukh Khan's forthcoming movie
Raees' trailer would be attached to Karan Johar's Ae Dil Hai Mushkil and
Hrithik Roshan's Kaabil would be attached to Ajay Devgn's Shivaay.
But now it looks like SRK has a different strategy in mind.
The actor will present the trailer on his birthday (November 2) at the event he
hosts every year at his house in Bandra.
Henceforward, Kaabil will be attached to both Shivaay and
ADHM.
“SRK and co-producer Ritesh Sidhwani do not want any
comparisons made with any other film. So, they will release their trailer a few
days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is
the trailer of Aamir Khan’s Dangal,” a source informed a famous daily.
As Aamir has excellent marketing strategy and the news
around Dangal is huge, the source added, “Not just that, Aamir will also
release the trailer a few days before Diwali, so there is double the buzz. Shah
Rukh wants the hype around those two trailers to end before he releases his
film’s trailer the week after. He will screen the trailer for the media in the
day, release it on social media after that and at night, his close friends will
get to watch it at his birthday bash at his residence, Mannat.”
Mahira Khan will not be present for the event due to the latest
ban on Pakistani actors. The ban, but, will not affect the film as films that
are completed will escape the restriction. The source told, “While the
producers of Raees are worried about their release on January 26, their
publicity and promotions are on track.”
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