Vijay Deverakonda, often dubbed "The Rowdy Star" by his ardent fans, has emerged as one of the most exciting and unconventional talents in the Indian film industry.
A Meteoric Rise: From "Pelli Choopulu" to Pan-India Stardom
Vijay Deverakonda's journey to stardom is a testament to his sheer talent and perseverance.
However, it was his groundbreaking performance as a volatile surgeon in "Arjun Reddy" (2017) that truly catapulted him to widespread fame.
While his Hindi-Telugu bilingual film "Liger" (2022) did not meet expectations, Deverakonda's willingness to experiment and explore new territories remains a hallmark of his career. His recent appearance in the family drama "Family Star" (2024) further highlights his diverse choices.
Beyond the Silver Screen: Entrepreneurship and Philanthropy
Vijay Deverakonda is not just an actor; he's a multi-talented entrepreneur and a compassionate philanthropist.
- King of the Hill Entertainment: In 2019, Deverakonda launched his own production house, King of the Hill Entertainment, which has already produced films like "Meeku Maathrame Cheptha" (2019) and "Pushpaka Vimanam" (2021).
This venture underscores his vision to support new talent and create compelling content. - Rowdy Wear: He also owns a popular fashion brand called "Rowdy Wear," which resonates with his edgy and rebellious persona, reflecting his unique style sense.
- Good Vibes Only Cafe: In 2020, in collaboration with his brother Anand and friends, Vijay co-founded "Good Vibes Only," a cozy cafe in Hyderabad's Khajaguda area, becoming a popular spot for fans and food enthusiasts alike.
- The Deverakonda Foundation: Demonstrating his commitment to social causes, Vijay established The Deverakonda Foundation in April 2019.
The foundation focuses on promoting education, skill development, and employment opportunities for underprivileged youth. Notably, during the COVID-19 pandemic, his "Middle Class Fund (MCF)" initiative provided crucial aid to approximately 17,000 families.
Recent Buzz: Personal Life and Upcoming Blockbusters
Vijay Deverakonda's personal life often makes headlines, especially his alleged relationship with co-star Rashmika Mandanna.
On the professional front, Deverakonda has an exciting lineup of films in 2025:
- "Kingdom": A highly anticipated spy action thriller directed by Gowtam Tinnanuri, slated for a July 4, 2025 release.
This film is intended to be the first installment of a planned duology. - "VD14": Directed by Rahul Sankrityan, with a tentative release on August 4, 2025. Strong rumors suggest Rashmika Mandanna might be playing the female lead, which would mark their third on-screen collaboration.
- "SVC59": Directed by Ravi Kiran Kola, set for a December 25, 2025 release.
- "JGM - Jana Gana Mana": Directed by Puri Jagannadh, expected on November 3, 2025.
Vijay Deverakonda continues to impress with his diverse choices, entrepreneurial spirit, and philanthropic endeavors. As he ventures into new cinematic territories and navigates his public and personal life, the "Rowdy Star" undoubtedly remains one of the most influential and captivating figures in Indian entertainment.

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