Earlier this year Aditya Roy Kapur teamed up with an
established apparel retailer to launch his own fashion label called Single.
Now he’s bringing in his BFF Ranbir Kapoor to give the line
added visibility. While Adi will continue to design and create the threads
himself, it’s RK who will be the face of Single as its new brand ambassador.
The superstar will appear in a series of print, TV and digital ads promoting
the jeans, tees, shirts and footwear that are available online as we speak.
Don’t be surprised when Ranbir’s star power leads to a spike in sales.
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