Thursday, June 1, 2017

Now Amitabh Bachchan will discourage open defecation!

Superstar Amitabh Bachchan is associated with numerous noble causes and one of the newest one is by Indian Government called Darwaza Band campaign which will spread the message to discourage open defecation.

Bollywood superstar Amitabh Bachchan launched the campaign from Mumbai on Tuesday to promote the use of toilets. Senior Bachchan is one of the brand ambassadors of Narendra Modi government’s Swachch Bharat campaign.

Big B looked simple in his all-black outfit. The well-known star opted for a bandhgala outfit to grace the event. Anushka Sharma is also part of the campaign and will be seen encouraging women to stand up for this issue in their villages and assume a leadership role.

Amitabh Bachchan also tweeted to support the campaign. “India has vowed to end open defecation. Spread the message of cleanliness through Darwaza Band & support Swachh Bharat..I do!!” Bachchan wrote in one of the tweets. In another message in Hindi, he said diseases will disappear once every village becomes open defecation free.

A campaign will be carried out through TV, radio and print advertisements and also through short video messages that can be shared on different platforms.


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