Megastar Salman Khan's "Being Human" brand is
expanding with a line of jewellery that will be launched on the superstar's
51st birthday today.
Being Human - The Salman Khan Foundation has tied up with
Style Quotient Jewellery Pvt. Ltd. to launch a range of Being Human fashion
jewellery.
"Being Human is a brand with a soul, and with this
association, we are moving to the next step of expansion. People have always
given me and Being Human tremendous love and I hope we continue to receive it in
the days to come," Salman told in a statement.
The design philosophy of the brand embodies a perfect
balance of Salman's unique style and International fashion trends. Sixty
five per cent of the jewellery will cater to women with collections
like Boho, Metal Faith, Tassel and Bling while 35 per cent of the
men's range will comprise of Being Human Value collection and Funk collection.
The design that comprises of rings, earrings, neck
pieces and bracelets will cater to everyday wear and has been priced from
Rs.150 to Rs.3000.
The jewellery will be catering to young audiences of 15-25
years.
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