Cherukuri Ramoji Rao, who passed away on June 8, 2024, at the age of 87, was a visionary media mogul, film producer, and philanthropist who left an indelible mark on the Indian media and entertainment landscape. His legacy is a testament to his entrepreneurial spirit, innovation, and commitment to social responsibility.
Early Life and Entrepreneurial Beginnings
Born in Pedaparupudi, Andhra Pradesh, in 1936, Ramoji Rao's humble beginnings shaped his drive to succeed. After completing his education, he ventured into various businesses, including exporting goods to the Soviet Union and establishing a chit fund company. His entrepreneurial acumen and keen business sense laid the foundation for his future ventures in the media and entertainment industry.
Revolutionizing Media with Eenadu and ETV Network
Ramoji Rao's foray into media began in 1974 with the launch of the Telugu daily newspaper Eenadu. With its focus on timely and accurate reporting, Eenadu quickly gained popularity, becoming one of the most widely read Telugu newspapers in India. Rao's vision extended to television as well, and in 1995, he founded the ETV Network, which became the first Telugu-language satellite television network. ETV's diverse programming, including news, entertainment, and educational shows, revolutionized television viewing in Andhra Pradesh and beyond.
Ramoji Film City: A Cinematic Hub
Ramoji Rao's most ambitious project was the creation of Ramoji Film City, the world's largest film studio complex. Spread over 1,600 acres, Ramoji Film City offers a complete ecosystem for filmmaking, with replica villages, gardens, sets, and even a studio with a controlled climate. It has become a popular destination for shooting films, television shows, and commercials, not just from India but also from around the world.
Beyond Media and Entertainment: Philanthropy and Social Responsibility
Ramoji Rao's philanthropic endeavors extended beyond the media industry. He was the founder of the Ramoji Foundation, which focused on education, healthcare, and rural development. His contributions to social causes earned him the Padma Vibhushan, India's second-highest civilian award, in 2016.
A Legacy of Innovation and Excellence
Cherukuri Ramoji Rao's passing is a loss to the Indian media and entertainment industry. His visionary leadership, entrepreneurial spirit, and commitment to social responsibility have left an enduring legacy. He will be remembered as a pioneer who transformed the way people consume media and entertainment in India.
Ramoji Rao's passing is a significant loss for the Indian media and entertainment industries. However, his contributions will continue to inspire and guide generations to come.
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