South films know the market very well, says Ayushmann Khurrana!


The intense language debate on social media, started by Sandalwood megastar Kiccha Sudeep, became a national topic when Ajay Devgn shared his views on the same. On this debate, Ayushmann Khurrana, whose film Anek, directed by Anubhav Sinha, releases this Friday, in a media chat, shared his strong views on the ongoing language debate. Besides this, he also commented on what differentiated the movies made in Hindi from the ones made by the Southern movie industries.

About Bollywood vs South, Tollywood megastar Mahesh Babu opined that 'Bollywood can't afford him' and that he was happy working in Tollywood. Talking on the Bollywood vs South debate, Ayushmann Khurrana was quoted telling, “I would like to say that the South films know its market very well. They know the pulse of the public. It is just a matter of coincidence that at this time our films are not able to pull public to theatres. Now, Bhool Bhulaiyaa 2 has worked. Somewhere the film has connected with the audience. I agree that there is a mistake in the semantics of commercial cinema.”

He continued telling, “Sometimes our films are more intelligent or they get a little too massy. We need to find a midway between the two. There the semantics of complete commercial films is different; their tone is different. See, there is no debate between North and South. Here it is just a question of audience connection. No one is seeing if it is a Hindi film or a Tamil or Telugu film, if you like the story, you will see it. Now, people are liking Bhool Bhulaiyaa 2."

 

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